Ioannis Pitas (AUTH)
Ioannis Pitas (AUTH)
This lecture overviews Information Diffusion that has many applications in Network Theory, Web Science, Political Science, Marketing and Social Media Analytics. It covers the following topics in detail: Basics of Information Diffusion. Social Network Diffusion Models: Ising Model, Epidemic Diffusion Models, Cascade Models, Threshold Models, Game Theory Models, Nature-Inspired Model Influence Models, Influence Models.
Applications of Information Diffusion: Rumor-diffusion, Cross-Media Information Diffusion, Viral marketing. Emergency situation management, Collaborative filtering, Citation networks.